Research. Review. Renew.
Strengthen Your Community.
Seventy Shaw provides an effective and powerful way to research, review, and renew your customer community.
Customer
Insights
Clear Communication
Strategic
Alliance
Balance is never static.
Modern technology has transformed the relationship between individuals and organizations -- And a community manager serves as the muscle joining the two. 💪
Strengthening this muscle can bring balance and a deeper alliance between any organization and its audience. 🙏
In a world of filters, deep fakes, and over-played sales tactics - it’s important that companies prioritize their reputation as original, relatable, and dependable -- and that starts with active and social listening with current customers.
Who You Are & How We Can Help
If you have even a small community behind you - what we know to be true about you is you’re a passionately creative, freedom seeking, legacy building, struggle-survivor who’s made it out the other side.
How can we help strengthen and amplify your community?
Current
Member [Buyer] Research
Through surveys, forms, and 1:1 interviews with your current buyers list we can gain a real inventory of the problems your community faces and the solutions they seek. *Friendly reminder* Just because your mission statement or product description says "X" doesn't always correlate with [why] people have engaged with you. Social listening (how customers talk [about] you) active listening (how customers talk [to] you) and empathy reins supreme.
Authentic
Social
Presence
After diving into the current buyer research, and again we're not talking google analytics, actual human voices telling us WHY they've chosen you. We'll begin to craft out the refined experience for new members, passive members, engaged members, and even the advocates of your community. Creating an authentic presence across all social platforms to foster and nurture the relationship.
Productive Partnerships with Members
When we've uncovered current and potential entry points for your community, we can also determine any barriers that could prevent desired behaviors and generate a community guideline document or fine print if needed. We can also set out for productive partnerships with members and refine [or] establish a reward system for them (gamification) or referral programs for bringing new members.
Address Concerns and Strengthen
When you combine authentic acknowledgement of WHO is in your community, and why they are there -- with a map of potential routes they can take, and rewards along the way... We can strengthen your alliance to your community members by providing the right types of content pillars that they can expect to see from the organization. And we can develop an ongoing list of topics and needs you know will be popular.
Built for Community, by community
We all share the same 3 basic human needs - to feel safe, understood, and cared for. And we will gravitate to a community that provides those, both online and offline. Community is important and central to our DNA as human beings.
The appeal of joining an online community can be to learn new things, gain inspiration, interact and grow with others without any need for small talk, forced connections in the real world, or to travel.
Rooted in both front-end experience by being a member of various communities ourselves, and back-end knowledge of building and scaling other communities - we’ve seen the positive impacts that being part of an online community can bring.
Learn More
The same way communities are available at the click of a button, you can connect with us to discuss your community management needs by clicking our [GET IN TOUCH] button. We want to push the discussion to talk about why people join, and continue to participate in your online community.
We can help you craft insightful, stimulating content that is refreshed on a consistent basis. We’ve helped our clients create things like tutorials, AMAs, FAQs, and white-papers that community members are able to dig into and follow up on by asking questions or getting help straight from the experts.
One of our most powerful resources is members themselves and the organic discussions that unfold when we take time to connect with them. We’re certain there are plenty of interesting, intelligent and creative rockstars in your community and our favorite part of what we do is let members shine.
What you can expect
You can expect a lot of “look-backs” and “look-forwards” finding out what worked, what didn’t work. Here's the kicker, it's all good. These insights and learnings will serve as the foundation of what was a success, and what needs to be recalibrated and planned for upcoming months.
One of the joys of community management is that every day is different. Each community has different needs, members, and may require a different management approach - flexibility is key.
Being adaptable allows us to take advantage of authentic interactions happening within the community, and internal organization and makes everyone feel like their input matters. (Because it does)
There is one distinction, a community manager is not your social media or marketing team. However, integrating community management into your company overall will have impact on many different departments - Marketing, Customer Support, Sales, R&D, Legal, IT - just to name a few. The community team will become a well-connected pulse of the organization through its department teams, aid in internal hurdles, and drive more value for more people.